The collaboration between Deakin University's Institute for Frontier Materials and Michell Wool represents a significant technological leap in the Australian textile industry. Associate Professor Chris Harron details the development of 'eqwools,' a groundbreaking product designed to overcome the historical difficulty of combining wool and cotton due to fibre length discrepancies. By engineering wool to be compatible with standard cotton spinning equipment—the most efficient and widely available spinning systems globally—this innovation allows manufacturers to produce yarn that marries the warmth and comfort of wool with the durability and wearability of cotton. Crucially, this process utilises low-value input fibre to create a premium quality product, optimizing cost structures while expanding market reach.
Beyond the product itself, the transcript highlights a strategic operational model for established businesses. Michell Wool, a company with a 155-year heritage, utilises Deakin as an external technology centre. This partnership grants the business access to advanced analytical equipment and specialised skills without heavy internal capital investment. It functions as a 'proof of concept' mechanism, allowing the business to test innovations rigorously before commercial release. This de-risks the go-to-market strategy and protects the company's long-standing brand reputation from the potential failures of untested products.
Finally, the briefing underscores the imperative of sustainability in modern manufacturing. The speakers argue that 'business as usual' is no longer viable and that the industry must embed sustainability at the fibre level. By innovating through design and reducing environmental impact, regional industries can revitalise traditional sectors. The partnership illustrates that being 'smarter' and more innovative is not just about new products, but about reimagining how traditional resources like wool are processed and valued in a modern, eco-conscious market.
The 'eqwools' Hybrid Process
Unlocking new markets by making wool compatible with standard cotton machinery. This process combines the thermal benefits of wool with the durability of cotton using low-value raw inputs.
The University-Industry Innovation Cycle
How established businesses can use academic partnerships to de-risk innovation and protect brand heritage.