The Wimmers Soft Drink brand has evolved over the years and has cemented its market share through commitment to providing innovative new products whilst still delivering the reliable quality of the 100 year old recipe. While the process of making soft drinks has changed dramatically throughout the last 100 years Wimmers Soft Drinks still taste the same.

Maintaining that quality with good service is the secret to success. The company has overcome some major challenges in their hundred plus years including the arrival of the global soft drink giants, the invention of the screw cap and the modern trend of retailers aligning with exclusive brands.